The starting point for all designs came from the clients existing platforms, the primary colour of navy blue was used as a base and accents of pink and teal were implemented to indicate different management permissions and sections of the site. This needed to be flexible as may be used in the future on different management platforms. 

To start the process, a team of us worked to plan a user journey from a manager and individual perspective, producing a set of wireframes to take the client on the journey. 

Myself and Senior designer Paul Vesty then started producing an identity that could answer the above brief. Once a few creative directions had been selected from initial research and sketching, I began work on implementing the colour scheme and running this visual identity across all pages of the platform.

The visual identities seen in this project are inspired from the idea of communication, discussion, observation and collaboration, key attributes of the Work*With platform.